Having a logo designed is not difficult, developing a corporate identity that shows and breaths your mission is something else. I took up that challenge for De Utrecht Natuurbegraafplaats. One thing was very clear, this beautiful place needed to be visualised!
Natuurbegraafplaats 'De Utrecht' mission is to connect people and nature. Improving and developing new nature plays a major role in this. The estate itself is the base for this. I set out to show people this special, inspiring place. Tranquil photography and atmospheric illustrations alternate and call for reflection and offer comfort. Playing with formats symbolizes the layeredness and eternal connection of life and death.